
I had the pleasure of refreshing the visual identity for a family-owned bakery recently taken over by the younger generation. Tasked with infusing new life into the brand, I designed a new logo and branding elements that reflect both the bakery’s heritage and its new direction. The updated design enhances the shop’s appeal, attracting a broader clientele while honoring the family’s long-standing traditions. This rejuvenation project not only modernized the bakery’s appearance but also positioned it for future growth and success in the competitive market.